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Content Marketing Strategist

  • Job type: Permanent
  • Location: New York
  • Salary: Negotiable
  • Job reference: 215741/002_1540989528
  • Sector: Selby Jennings, Sales and Marketing
  • Date posted: 31/10/2018

My client, a New York City-based Registered Investment Advisor with almost $40B in AUM, provides equity investment management services for institutional and retail investors. The growing firm is seeking a Content Marketing Strategist to join their marketing department as a key member of the team.

This professional will be responsible for understanding the target audiences and business goals, and planning, developing, and delivering impactful print and digital marketing collateral and campaigns.

This person should have at least 7+ years of marketing experience, understand institutional writing but plan to focus on retail/ intermediary distribution writing, editing, collateral creation and then distribution and measurement of those efforts for all forms of communication including email, digital, social media, and webinars.

3 key areas of responsibility include:

  1. Writing/editing/curating content for RIAs
  2. Includes idea generation, coordination internally to create collateral
  3. Create strategy plan to distribute materials for all channels
  4. Client/prospect relationships to understand collateral/content needs and deliver on them.

**This professional does not need to be a writer, but can repurpose other content!