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Freelance Digital Marketing Project Manager

  • Job type: Contract
  • Location: Düsseldorf, Nordrhein-Westfalen
  • Salary: Competitive
  • Job reference: 491163/001_1568296022
  • Sector: Sales and Marketing, EPM Scientific
  • Date posted: 12/09/2019

We currently have a requirement for a Freelance Digital Marketing Project Manager to join a large Healthcare/Medical Devices company on their on going project. This is position is on a contract basis and runs until December 2019 with possible extensions!

Digital Marketing:

  • To be responsible for delivering the company's B2B and B2C digital / online marketing strategy, planning and budget to drive the business forwards through new marketing channels.
  • To be responsible for managing online branding, communications and campaigns through the company website, eCRM and building the online community
  • To work with the Marketing Manager and Product Managers to plan and implement all online marketing campaigns including digital campaign collateral
  • To be responsible for identifying and prioritising digital marketing objectives
  • To manage the use of digital media to support the company's product strategy
  • To be responsible for managing the online marketing budget
  • To develop and maintain strong relationships with colleagues and third party providers.

Marketing strategy, plans and communication:

  • Determine strategies, tactics and measures to delight customers in order to achieve leadership target
  • Create a digital communication strategy in-line with overall German plans.
  • Operational marketing & Marketing activation plan
  • Manage external agencies, primarily for German plans.
  • Establish success criteria of all activity and measure against specific KPI's with the help of online analytics, according to business objectives
  • Execution of professional marketing plans within agreed priorities

Budget management:

  • Negotiate & monitor budget allocated for marketing plan execution.

Market Intelligence:

  • Build in-depth understanding of the needs of customers through focus groups, panels and other research initiatives.

People management and interactions:

  • Influence key stakeholders Supply Chain, Customer Services, Professional Affairs, KA, TVCI & other counterparts in the Franchise team (MRD, Digital, other segment owners).

Required Skills:

  • 3+ years experience working as Digital Marketing Project Manager
  • 5+ years experience of Digital Marketing
  • Experience of working in either the Medical, Medical Devices or Healthcare industry
  • Solid understanding of Online Branding
  • Delivering campaigns through the company website, eCRM and building the online community
  • Experience of delivering and communicating a digital marketing/marketing strategy
  • Good understanding of budgeting
  • Experience of collaborating closely and comfortably with key stakeholders of a business

Please note Fluency in German is a MUST!

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