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Sr Brand Manager

  • Job type: Permanent
  • Location: Singapore
  • Salary: $7000 - $10000 per month
  • Job reference: KEMN4459
  • Sector: Sales and Marketing, Commercial, EPM Scientific
  • Date posted: 05/07/2017

Job description

EPM Scientific is currently working with a top 10 multinational pharmaceutical company and is looking to recruit recent a Senior Brand Manager with a good understanding of the Local Singapore market.


Localises brand strategy and positioning based on insights from market data to address key areas of opportunities and risks. Localises brand operational plan, work cross functionally to implement marketing programs, activities and campaign for the assigned products within therapy area



Responsibilities
  • Provide local market understanding and customer’s insights to internal stakeholders.
  • Launch readiness of pipeline products
  • Validate assumptions and refine brand forecast.
  • Analyze market data and identify key segment drivers, growth opportunities, and business threats.
  • Promotional material support: identify customer needs and adapt/create promat where required.
  • Works with sales and medical to develop key stakeholders & KOLs through scientific programs and engagement.
  • Provide input on competition, customers, pricing, and value story to market access team.
  • Works with MCM team to utilize new channels as per brand strategy plan.
  • Localize Area Brand Operational Plan and implement the brand campaign and disease awareness program roll out where applicable.
  • Validate new product business case and provide feedback to internal stakeholders.
  • Adherence to global policy for external interaction, code of conduct and industry code of marketing practices.


Requirements
  • Bachelor’s Degree
  • Understanding of Oncology, Respiratory or Cardiovascular preferred.
  • Minimum 2 years’ pharmaceutical sales experience
  • Minimum 2 years’ experience in pharmaceutical brand management with good track record of effective implementation of plan and campaign
  • Excellent operational skills and ability to think strategically
  • Able to work cross-functionally especially with sales team to develop specific plan to address different challenges at customer level



If you would like more information please email your CV, notice period and last salary to apply.a33ho1ggflk@epmscientific.aptrack.co.uk or call +6565894459 to hear more about the opportunity.
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